Producers Stratergies

Different producers for different bands would use these stratergies to get their band on the top spot. As Top of The Pops grew more popular in the 1970's most bands who got to number one at the time would be played on top of the pops. Most bands who had number one would probably be on tour when the video was being filmed so what they would do is they would film ta music video of them playing to the crows and this would be recorded so whilst the band are on tour. This will still promote their song even though they are on tour. In the modern day however Top of The Pops is non existent so producers use mechanisms like youtube to release their video's and some bands even make their music videos through online methods. Videos have become much more interactive and this helps the people recognise the video. Bands like Arcade Fire and The Cold War Kids have been using the internet to their advantage. With Arcade Fire you can go on this website and when you click to play the music video you can click on something and this thing will do something like move or rotate etc, also on the Cold War Kids video you can press a band member to make them play their instruments or sing or something like that. Producers see this new technology as a complete vantage point to music videos and we will probably see these videos pop up more in the future.

Extention of income/Star power

For this post I will be discussing how bands use things like muic video to make more money and to become stars. This is star power. Bands nowadays make their profit from different ways and means because music video channels are pretty out of fashion nowadays. There are some music video channels still available to look at but most people look at websites like Youtube to get their fix of music video so most record companies now that online formats is how they make their money now. Sometimes if you buy a CD from a record there would be a bonuc CD with the music video of that single on. Usually these CD's would cost more so this is how most bands would make their profit. Youtube however prohibits band from doing this. So what they might do is put up a music video to promote a song from their latest album, when people watch this video they are also hearing the song and they will also get a general idea of how the album would sound like so they go and get the album. Lady Gaga uses youtube alot because it helps people recognize her image as an artist. Before Lady Gaga however, was Madonna. Madonna didn't have anything like youtube to promote her videos and make herself famous but there was MTV around at that time and Madonna just used MTV to promote herself and her image, as well as interviews and press releases etc. Madonna is like Lady Gaga in many ways except she doesn't use youtube. Nowadays only pop stars use stuff like MTV to make themselves stars where as big rock bands use live appearences and critics to boos themselves up to stardom. The pop culture and alternative music culture are completely different. Within the pop culture however, people use music video's to their advantage to get people interested in them and when people are interested in them by viewing their music video's they will try and buy their albums.

Promotion

Most bands use different tools in the media to propel themselves to stardom. This is called star vehicle Music Videos are used most commonly to promote the artists image and when they want to change their image they use music video to do so. The audience is seen as the consumer of a product and the music video sells and promotes the artist. There are many different types of promotion needed for different genres. For example if you are a solo artist or if you are in a band. Music Video also gives artist the chance to come across as something in terms of image. The image of the artist can make people want to like the band or hate the band. You can use music video to promote yourselves to a select group of people who you think will buy into your whole image for example if Radiohead want to promote their music video to a select group of people they know that their audience will probably not be watching MTV or anything like that so they try to use unique and more different ways to show their music videos like putting them on youtube only so that if their fans want to see the music video they have to go onto youtube to search them and watch them. They also made this website called radiohead.tv which has all their music videos on there as well as ones that fans have made to make their music video's more recognisable to their fans. When they promote their music videos they try to do it in the most unique way possible because the bands image is that they are innovative and like to try out new things.

Extention Of Outlets

In this section I will be talking about music video and how it all began. I will be talking about how it all started. You could say that the first form of music video was the talkie. Talkies are a bit like jukeboxes except for the fact that they play videos as well as the music. They were very innovative for their time and they were mainly seen in places where the youths would hang out like bowling alleys and cafes. The 1930's had a massive impact on music video. There was alot of musicals because it was during the war and people needed something to keep their mind of the fighting and have a good time. Musicals were a great success and often raked in more money than hollywood films. In the 1950's/60's there was alot of experimentation with music video as at this time the war has ended and people were just having a good time. There were alot of youths around and drugs were taken quite frequently by bands like The Beatles and The Velvet Underground. They experimented with visual aesthetics as well as music and they tried to combine them frequently. Then in the 1970's came Top of The Pops. At top of the pops sometimes bands were unavailable to play so instead of worrying about them not turning up they would get them to perform a live performance for them as Top of The Pops mainly focused on bands who are in the charts and usually some of the popular bands would be on tour but they would use the music video to still promote them. Then 1980's saw MTV come to light. MTV was the first channel to play music video non-stop for 24 hours. As cable developed there were loads of different music video channels and you can choose which genre of music you wanted to watch. In the 90's the alternative rock boom loads of alternative rock bands were making videos and it was very much in fashion. In the 00's however youtube came to light music video died down. You can now watch music videos online and it's more easy to access the songs you want to.